Peak engagement windows
| Time block (SLT) | Engagement level | Best for |
|---|---|---|
| 6:30am – 8:00am | High | News, breakfast brands, commuter offers |
| 12:00pm – 1:30pm | Very high | Food, retail, quick-decision purchases |
| 7:30pm – 10:30pm | Highest | E-commerce, lifestyle, most B2C categories |
| 10:30pm – 12:00am | High | Entertainment, streaming, late-night browsing |
Best days of the week
- Sunday evening — highest click-through rates for retail and lifestyle
- Wednesday and Thursday — strongest results for B2B and services
- Friday night — peak for entertainment and weekend planning
- Monday morning consistently shows the lowest engagement of the week
Seasonal high-intent windows
- April: Sinhala and Tamil New Year — gifting, retail, electronics, fashion
- Late November – December: festive season and year-end bonus spending
- January: school admissions, new-year promotions, fitness
- Ramadan and Eid: food, fashion, gifting for Muslim audiences
Sri Lankan users open social apps an average of 10+ times per day. Dayparting — only running ads during peak windows — can lower CPM by 20–35%.
See our full pricing, sizes and booking process on the Facebook ads service page.