Exhibitions require the same end-to-end event management Sri Lanka disciplines as any other large event — plus booth fabrication expertise. The difference is that you're competing with 50+ other exhibitors for the same foot traffic, so booth design and engagement strategy decide your ROI.
BMICH exhibition rules that catch first-timers
- All octanorm builds require BMICH-approved contractors — outside fabricators need pre-approval.
- Power is metered separately and quoted per kW; under-quote your booth power and you're at the BMICH electrician's mercy on day one.
- Rigging from ceiling trusses needs sign-off 5 working days before move-in.
- Move-in windows are strictly timed — late arrival costs labour penalties.
Booth design priorities
- Visibility from 15m down the aisle — branding above eye-level.
- Clear entry point — open frontage, not booths people have to step into.
- Demo area separated from conversation area.
- Lead capture station with a fast tablet or QR + form.
Staffing the booth
Two-shift staffing for any show longer than 4 hours. Brief every staff member on the 30-second product pitch, lead-capture process and key competitor differentiators. Bored staff on phones is the #1 killer of exhibition ROI in Sri Lanka.