Step 1 — Create the profile
- Sign in with a dedicated business email account
- Enter the exact registered business name — never stuff keywords into the name
- Select the most accurate primary business category
- Add the precise address as it appears on your signboard and utility bills
Step 2 — Verify the listing
- Postcard verification: typically 7–14 days to your registered address
- Video verification: increasingly common in Sri Lanka — record the signboard, interior and proof of management
- Phone verification: only available for select categories
Step 3 — Optimise every field
- Add 8–15 high-quality photos: exterior, interior, team and products
- Complete every service or product field with descriptions and pricing where possible
- Add accurate opening hours, including national and religious holidays
- Write a 750-character description that naturally includes city and service keywords
- Enable messaging and commit to replying within 24 hours
Step 4 — Understand the ranking factors
| Ranking factor | Relative weight |
|---|---|
| Reviews — quantity, quality and recency | High |
| NAP (name, address, phone) consistency across the web | High |
| Proximity of the searcher to the business | High |
| Primary and secondary categories | Medium |
| Photos and regular posts | Medium |
| Backlinks to the website | Medium |
Step 5 — Earn reviews the right way
Generate a short review link, print it as a QR code on receipts or table cards, and ask satisfied customers in person. Never buy reviews — detection systems remove fake reviews within weeks and can suspend the listing.
See our full pricing, sizes and booking process on the local SEO service page.