Business App vs Cloud API
| Feature | Business App | Cloud API |
|---|---|---|
| Best for | Up to 256 contacts per broadcast | Bulk messaging and automation |
| Cost | Free to install | Rs 1.80–4.50 per message plus setup |
| Automation | Limited | Full programmatic flows |
| CRM integration | No | Yes via webhooks |
Acquisition tactics that work
- Click-to-WhatsApp ads from social platforms — consistently the lowest cost per lead
- WhatsApp button on the Google Business Profile
- QR code on receipts, packaging and in-store posters
- Lead magnets such as price lists or brochures delivered via WhatsApp
Broadcast rules
- Only message users who have explicitly opted in
- Use pre-approved template messages for any outbound campaign
- Send within business hours (9am–9pm SLT) to avoid spam complaints
- Always personalise with the customer's first name
Automation that lifts conversion
- Instant auto-reply with a numbered menu (1 = catalog, 2 = quote, 3 = talk to a human)
- Order status updates triggered by your CRM or shop platform
- Cart abandonment reminder 1 hour after drop-off
- Review request 48 hours after delivery
Unsolicited bulk messaging to non-opted-in numbers will get your business number banned. Always use proper opt-in flows.